SEO Settings for Your Event Page

Good SEO helps your event website appear in search results when people search for relevant events. EventHex provides built-in SEO settings for meta tags, social sharing previews, and structured data.

Why SEO Matters for Events

When someone searches “tech conference Dubai 2026” or “marketing summit London”, you want your event page to appear in the results. Without proper SEO settings, search engines may not understand what your event is about or show a poor preview.

SEO affects three things for event websites:

• Search rankings — whether your event appears in Google, Bing, etc.
• Click-through rate — how your event looks in search results (title + description)
• Social sharing — how your event looks when someone shares the link on LinkedIn, Twitter, or WhatsApp

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Access SEO Settings

Go to Settings → SEO Settings (available from the Settings section of the sidebar).

The SEO settings page has three sections: General SEO, Open Graph (Facebook/LinkedIn), and Twitter Card.

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General SEO

These settings control how your event appears in search engine results.

Field	Character Limit	What It Does
Meta Title	60 characters	The clickable title in search results
Meta Description	160 characters	The summary text below the title in search results
Meta Keywords	—	Comma-separated keywords (less important for modern SEO, but doesn’t hurt)
Meta Robots	—	Controls indexing: index / noindex and follow / nofollow
Canonical URL	—	The preferred URL for this page (prevents duplicate content issues)

1. Go to Settings → SEO Settings.
2. Under General SEO, fill in:
   • Meta Title: “[Event Name] — [Date] — [Location]” (e.g., “Tech Summit 2026 — April 19 — Dubai”)
   • Meta Description: A compelling summary in 150–160 characters. Include the event name, date, location, and a call to action.
3. Set Meta Robots to index, follow (default) so search engines crawl your page.
4. Click Save.

Tip

Write your meta title and description like an ad. Someone scanning Google results will decide in 2 seconds whether to click your event. Make it compelling: “Join 500+ marketers at the largest SEO summit in the Middle East — April 19, Dubai. Register now.”

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Facebook Open Graph

Open Graph tags control how your event looks when someone shares the link on Facebook, LinkedIn, and WhatsApp.

Field	Recommended Size	What It Does
OG Title	—	The title shown in the social share card
OG Description	—	The description shown below the title
OG Image	1200 × 630 px	The image shown in the social share card

1. Under Facebook Open Graph, fill in:
   • OG Title: Usually the same as your meta title
   • OG Description: A short description optimized for social sharing
   • OG Image: Upload a branded event image (1200 × 630 px). This is the large image that appears when someone shares your event link.
2. Click Save.

Caution

The OG Image is critical. A missing OG image means Facebook/LinkedIn will show a blank or randomly grabbed image when your link is shared. Always upload a professional, branded image at exactly 1200 × 630 px.

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Twitter Card

Twitter Card tags control how your event appears when shared on X (Twitter).

Field	What It Does
Card Type	summary (small image) or summary_large_image (large image)
Twitter Title	Title shown in the tweet card
Twitter Description	Description shown in the tweet card
Twitter Image	Image for the card (1200 × 600 px recommended)

1. Under Twitter Card, fill in:
   • Card Type: Choose summary_large_image for maximum visibility
   • Twitter Title and Twitter Description: Usually same as your OG tags
   • Twitter Image: Upload a 1200 × 600 px image
2. Click Save.

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Structured Data (JSON-LD)

Structured data helps search engines understand that your page is an Event. This can trigger rich snippets in search results — showing dates, location, and ticket prices directly in Google.

EventHex provides a JSON-LD input field where you can paste Event structured data:

{
  "@context": "https://schema.org",
  "@type": "Event",
  "name": "Tech Summit 2026",
  "startDate": "2026-04-19T08:30:00+05:00",
  "endDate": "2026-04-24T15:30:00+05:00",
  "location": {
    "@type": "Place",
    "name": "Kozhikode Convention Center"
  },
  "description": "Join 500+ professionals...",
  "organizer": {
    "@type": "Organization",
    "name": "EventHex"
  }
}

Note

JSON-LD is advanced. If you’re not comfortable with it, the General SEO and Open Graph settings are sufficient for most events. JSON-LD provides bonus visibility in search results but is not required.

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SEO Checklist for Events

Before your event goes live, verify these items:

• Meta title includes event name, date, and location
• Meta description is compelling and under 160 characters
• OG Image uploaded at 1200 × 630 px
• Twitter Card image uploaded at 1200 × 600 px
• Meta robots set to index, follow
• Event website URL is accessible and not returning errors
• Website loads fast (large images are optimized)