Managing Audiences

Audiences are saved segments of attendees that you can reuse across multiple campaigns. Instead of rebuilding filters every time, create an audience once and select it whenever you send a new campaign.

Create a Saved Audience

1. Go to Marketing → Audiences.
2. Click + New Audience.
3. Enter the Audience Name — descriptive name like “VIP Ticket Holders” or “Tech Conference 2024 Attendees”.
4. Configure the filters:
   • Event Selection — Current Event or Previous Events
   • Events — select one or more events (for previous events)
   • Tickets — select specific ticket types using the card selector
5. The system calculates:
   • Unique Phone Count — how many unique mobile numbers match
   • Unique Email Count — how many unique email addresses match
6. Click Save.

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Audience Filters

Filter	What It Does
Current Event	Includes registrants of the current event only
Previous Events	Includes registrants from selected past events
Ticket Selection	Narrows to specific ticket types (e.g., VIP, Speaker, Free)
Exclude Already Registered	Removes people who already registered for the current event (useful for re-engagement campaigns)

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Using Audiences in Campaigns

When creating a campaign:

1. At the audience step, select Saved Audience.
2. Choose your audience from the dropdown.
3. The audience count auto-fills.
4. Proceed with the rest of the campaign wizard.

You can also build audiences on the fly using the Inline Builder during campaign creation. These inline audiences are not saved for reuse.

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Audience Examples

Here are commonly used audience segments:

Audience Name	Configuration	Use Case
All Current Attendees	Current Event → All tickets	General announcements
VIP Ticket Holders	Current Event → VIP ticket only	Exclusive perks, lounge access
Previous Year Attendees	Previous Events → select last year	Early bird promotions for returning attendees
Free Ticket Registrants	Current Event → Free tickets	Upsell to paid tickets or add-ons
Speakers & Panelists	Current Event → Speaker ticket	Speaker logistics, slide deadlines
Non-Returning Attendees	Previous Events → all + Exclude Already Registered	Win-back campaigns

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Best Practices

• Name audiences clearly — use descriptive names that your team can understand. “Segment 1” tells you nothing; “Dubai Tech 2024 VIP Holders” tells you everything.
• Create audiences early — build your audience segments before creating campaigns. It’s faster to select a saved audience than to rebuild filters.
• Review counts before sending — always check the unique phone/email counts before using an audience. If the numbers look wrong, check your ticket selection.
• Reuse across campaigns — a well-built audience can power your entire campaign sequence: save-the-date → early bird → reminder → last chance → thank you.
• Clean up old audiences — delete audiences from past events that you won’t reuse to keep your list manageable.