Advocacy Posters

Advocacy posters let attendees generate personalized “I Am Attending” graphics with their name, photo, and event branding — ready to share on LinkedIn, Instagram, and X (Twitter). It’s free word-of-mouth marketing powered by your attendees.

How Advocacy Posters Work

1. You (the organizer) design poster templates using the built-in canvas builder.
2. After registration, attendees get a link to generate their personalized poster.
3. The system fills in their name, photo, ticket type, company, and designation.
4. Attendees download and share the poster on social media.

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Create a Poster Template

1. Go to Marketing → Advocacy Posters.
2. Click + New Poster.
3. The canvas builder opens.

Canvas Builder Elements

The poster builder is a drag-and-drop canvas where you layer elements:

Element	What It Does
Background	Set a background color, image, or texture
Text	Add text labels — static text or dynamic fields
Image	Add images — logos, decorations, or dynamic attendee photo
QR Code	Add a QR code (event URL, registration link)

Dynamic Text Fields

Text elements can pull data from the attendee’s registration:

Variable	Displays
Name	Attendee’s full name
Event Name	Your event’s name
Ticket Name	The ticket type they purchased
Designation	Their job title
Company	Their company name
Custom Text	Any static text you type

Dynamic Images

Image elements can be:

• Profile Photo — the attendee’s registration photo (if collected)
• Logo — your event or sponsor logo
• Custom Image — any uploaded image

Pre-Built Textures

The builder includes background textures to add visual interest:

• Concentric arcs
• Diagonal stripes
• Dot grids
• Gradient overlays
• Geometric patterns

Layers Panel

The right panel shows all elements as layers. You can:

• Reorder layers — drag to change which elements appear on top
• Show/hide layers — toggle visibility for precise editing
• Select layers — click a layer to select and edit it on the canvas

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Edit Element Properties

Click any element on the canvas to adjust:

• Position — X and Y coordinates (drag on canvas or enter exact values)
• Size — width and height
• Font — font family, size, weight, color (for text elements)
• Opacity — transparency level
• Rotation — angle

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Preview & Publish

1. Click Preview to see the poster with sample data filled in.
2. Check that all dynamic fields render correctly.
3. Click Save to publish the template.

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How Attendees Use It

After registration, attendees can access the poster generator:

1. Attendee clicks the “Create Your Poster” link (shared via email, QR code, or event website).
2. Their name, photo, and details auto-fill into the template.
3. They click Download to save the image.
4. They share it on their social media profiles.

The system tracks download count per poster template so you can measure engagement.

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Best Practices

• Design for social media — use 1:1 (square) for Instagram, 16:9 (landscape) for LinkedIn and X (Twitter). Create multiple templates for different platforms.
• Keep text readable — use large, bold fonts for names. The poster will be viewed on phone screens.
• Include your event hashtag — add a static text element with your event hashtag (e.g., #TechConf2025) so attendees include it when sharing.
• Use brand colors — match the poster to your event branding so all shared images look cohesive.
• Feature sponsor logos — add sponsor logos to the poster template. Sponsors love seeing their brand shared thousands of times on social media.
• Create multiple templates — offer 2–3 different designs so attendees can pick their favorite.

Tip

Share the poster link in the registration confirmation email — that’s when attendees are most excited about the event and most likely to share it.